How a typical campaign works - 'The Da Vinci Experience'

This section aims to show you how we at Da Vinci run a typical PR campaign.

All clients are allocated an account director. This will typically be a Da Vinci founder: James Essinger or Helen Wylie. The account director's role is overall strategic planning of the campaign. The account director also writes the majority of the editorial material, oversees all campaign activity, liaises with you informally on a day-to-day basis and reports progress to you formally at the end of each month.

The account director is assisted by one or more account executives whose job it is to carry out specific campaign activity under James or Helen's direction. This may include, for example, distributing and chasing up media submissions, researching conference-speaking opportunities, or creating broadcast media (TV and radio) opportunities for you.

Our PR campaigns typically follows ten major steps, outlined on the following pages:

Click for Step 1: Defining Objectives

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Home About Us Introduction Why choose Da Vinci? Who we are The Team A typical PR Campaign Introduction Defining Objectives & Creating a media list Writing the Press Release & Launching the Campaign Chasing your press release & Thoughtpiece articles Chasing the Thoughtpiece & Achieving Editorial Coverage Tracking the Campaign's Progress & Additional Services Public Relations FAQ Services Clients Introduction Clients - past & present What our clients said about us Articles Introduction Da Vinci Articles PR: Getting a handle on the mystique PR: an essential marketing tool News Public Relations for... Introduction Business-to-Business PR Consumer PR Financial Services PR Food and Drink PR Information Technology PR Technology PR Private Equity PR Professional Associations PR Professional Services PR Introduction Our Philosophy Travel PR Introduction Essence of good PR for the travel sector What we offer travel companies Direct Marketing Marketing Strategy The Internet Contact Previous Page Next Page
	How a typical campaign works - 'The Da Vinci Experience' This section aims to show you how we at Da Vinci run a typical PR campaign. All clients are allocated an account director. This will typically be a Da Vinci founder: James Essinger or Helen Wylie. The account director's role is overall strategic planning of the campaign. The account director also writes the majority of the editorial material, oversees all campaign activity, liaises with you informally on a day-to-day basis and reports progress to you formally at the end of each month. The account director is assisted by one or more account executives whose job it is to carry out specific campaign activity under James or Helen's direction. This may include, for example, distributing and chasing up media submissions, researching conference-speaking opportunities, or creating broadcast media (TV and radio) opportunities for you. Our PR campaigns typically follows ten major steps, outlined on the following pages: Click for Step 1: Defining Objectives
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