Step 1: Defining Objectives

Our PR campaigns have one purpose and one purpose only: to play a crucial role in helping our clients achieve their commercial objectives.

Our first job is therefore to familiarise ourselves with your organisation and its commercial objectives. We are sensitive to the fact that our clients are under strict time pressure and so we can do this by taking up very little of your time.

We often find defining your commercial objectives a very constructive process for the client as well, because it helps the client to clarify and streamline its own thinking about where it is now and where it wants to go.

We then devise a customised PR campaign designed exclusively to advance the precise commercial objectives that have been defined.

Step 2: Creating the Media List

As PR consultants, we are skilled at a number of techniques for exposing you to the people and organisations that matter to you.

We generally start each PR campaign by compiling a list of the most important 200 or so media in which you want to appear. These may be print media, broadcast online journals or a combination of these.

It is your media 'wish list' and may include trade and professional journals, national and local newspapers, television and radio programmes and online journals. This list is compiled in collaboration with you and is the hub around which all our PR activity is based.

Click for Step 3: Writing the Press Release and Media Briefing