Step 3: Writing the Press Release and Media Briefing

Once the media list has been finalised and you've approved it, we write the material to launch the campaign.

We start with a media briefing. This is a 2,000 or so word document, written in journalist-friendly language, that gives editors and journalists a flavour of your organisation and its unique areas of expertise. It also offers a list of subjects that you would be happy to provide articles and expert comment on.

We then write a press release on a thoughtful, interesting, newsworthy subject generated by your organisation at the time of the campaign launch.

What if you feel your organisation isn't doing anything particularly newsworthy at the moment? Don't worry. We are adept at generating authentic and interesting news stories that you yourself may not have identified, but which journalists and editors will love and want to use.

Step 4: Launching the Campaign

Once the media list is finalised and the media briefing and press release have been fully approved, we launch the campaign by sending out these three items - along with a covering letter - to every media on the media list.

(We often customise the press release for media in different industries to show clearly why the story is specifically relevant to their publication or programme.)

Click for Step 5: Chasing Your Press Release and Media Briefing

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	Step 3: Writing the Press Release and Media Briefing Once the media list has been finalised and you've approved it, we write the material to launch the campaign. We start with a media briefing. This is a 2,000 or so word document, written in journalist-friendly language, that gives editors and journalists a flavour of your organisation and its unique areas of expertise. It also offers a list of subjects that you would be happy to provide articles and expert comment on. We then write a press release on a thoughtful, interesting, newsworthy subject generated by your organisation at the time of the campaign launch. What if you feel your organisation isn't doing anything particularly newsworthy at the moment? Don't worry. We are adept at generating authentic and interesting news stories that you yourself may not have identified, but which journalists and editors will love and want to use. Step 4: Launching the Campaign Once the media list is finalised and the media briefing and press release have been fully approved, we launch the campaign by sending out these three items - along with a covering letter - to every media on the media list. (We often customise the press release for media in different industries to show clearly why the story is specifically relevant to their publication or programme.) Click for Step 5: Chasing Your Press Release and Media Briefing
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