Step 7: Chasing the Thoughtpiece Article

About a week after submitting it, we chase the article by telephone and email.

We find thoughtpiece articles are an extremely potent promotional weapon. We frequently achieve over twenty different acceptances from editors who agree to publish versions of the article.

Sometimes the article is accepted without alteration. More often, the editor will ask us to make specific changes so that the article fits exactly with the journal's agenda and content.

Again, we use the telephone conversation to explore additional editorial opportunities for you. We discuss with the journalist whether there are any relevant forthcoming features on which you can provide expert comment, or the journalist may even request a full-length interview with you on a subject they are planning to cover.

Step 8: Achieving Editorial Coverage

This is the really fun part: seeing the full-colour full-length article written by you or a senior colleague, and displaying your organisation's full contact details - and perhaps even a photo - in the media most important to you.

As we've already mentioned, these articles are designed to generate new opportunities for you from your prospective customers, and additional levels of goodwill and commitment from existing ones.

You can also use your published articles in own marketing activities. For example:

You can send copies of your hot-off-the-press article out to prospective clients along with a stunningly-written letter (we are also expert at writing 'killer' business development letters that really get results.)
You can post the article on your website (subject to clearance with the journal)
You can display your burgeoning file of articles in your lobby for visitors and prospective clients to see.

We always send clients two copies of all editorial we achieve for them. We also compile our own portfolio of your coverage which we keep at our own offices.

To see an example of the article coverage we have won for one of our clients, Charteris plc, over the past two years, please click here.

Click for Step 9: Tracking the Campaign's Progress

Top


Home About Us Introduction Why choose Da Vinci? Who we are The Team A typical PR Campaign Introduction Defining Objectives & Creating a media list Writing the Press Release & Launching the Campaign Chasing your press release & Thoughtpiece articles Chasing the Thoughtpiece & Achieving Editorial Coverage Tracking the Campaign's Progress & Additional Services Public Relations FAQ Services Clients Introduction Clients - past & present What our clients said about us Articles Introduction Da Vinci Articles PR: Getting a handle on the mystique PR: an essential marketing tool News Public Relations for... Introduction Business-to-Business PR Consumer PR Financial Services PR Food and Drink PR Information Technology PR Technology PR Private Equity PR Professional Associations PR Professional Services PR Introduction Our Philosophy Travel PR Introduction Essence of good PR for the travel sector What we offer travel companies Direct Marketing Marketing Strategy The Internet Contact Previous Page Next Page
	Step 7: Chasing the Thoughtpiece Article About a week after submitting it, we chase the article by telephone and email. We find thoughtpiece articles are an extremely potent promotional weapon. We frequently achieve over twenty different acceptances from editors who agree to publish versions of the article. Sometimes the article is accepted without alteration. More often, the editor will ask us to make specific changes so that the article fits exactly with the journal's agenda and content. Again, we use the telephone conversation to explore additional editorial opportunities for you. We discuss with the journalist whether there are any relevant forthcoming features on which you can provide expert comment, or the journalist may even request a full-length interview with you on a subject they are planning to cover. Step 8: Achieving Editorial Coverage This is the really fun part: seeing the full-colour full-length article written by you or a senior colleague, and displaying your organisation's full contact details - and perhaps even a photo - in the media most important to you. As we've already mentioned, these articles are designed to generate new opportunities for you from your prospective customers, and additional levels of goodwill and commitment from existing ones. You can also use your published articles in own marketing activities. For example: You can send copies of your hot-off-the-press article out to prospective clients along with a stunningly-written letter (we are also expert at writing 'killer' business development letters that really get results.) You can post the article on your website (subject to clearance with the journal) You can display your burgeoning file of articles in your lobby for visitors and prospective clients to see. We always send clients two copies of all editorial we achieve for them. We also compile our own portfolio of your coverage which we keep at our own offices. To see an example of the article coverage we have won for one of our clients, Charteris plc, over the past two years, please click here. Click for Step 9: Tracking the Campaign's Progress
Top

Designed & Hosted by Canterbury Web Services Limited copyright © 2002-2009