Step 9: Tracking the Campaign's Progress

At the end of each month we send you a monthly activity report. This is a concise, clearly written document that lays out all the activity we have carried out for you in the past month, and the time spent on each activity. It also lists the coverage we have achieved for you, what projects are currently in play, and what future projects are being planned.

This is a crucial element of the campaign and provides you with precise idea of the return on investment you are getting from your investment in the PR campaign.

Step 10: Additional Services We Offer

Of course, in addition to placing articles and other editorial material, and creating opportunities for you to appear on relevant television and radio programmes, we also offer a wide range of other services.

These include:

  • Introducing clients on one-to-one basis with leading journalists
  • Speaker placement
  • Speech-writing
  • Corporate newsletters
  • Drafting brochure, website and other marketing copy
  • Business development advice and drafting of 'killer' new business letters for direct mail campaigns
  • Internet writing services

More details can be found on our Services page.

So there we have it, the essence of your campaign. We hope this has given you a feel for how your campaign would work. Our service is always thoughtful, sincere and effective. Our aim is always to generate new opportunities for you from your potential client market and reinforce confidence from your existing clients.

Leonardo Feet
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