Articles

A particularly powerful tool we use is the ghost-written full-length article. These articles can convey a great deal of information about an organisation’s expertise, and position you as an expert in solving the problems faced by your customers. They offer a truly valuable platform for making your views and experience distinctive and widely-known.

In today's world of electronic communications, the printed word is more important than ever. After all, doesn't a 'hard copy' of a document always feel somehow more serious and momentous than a soft copy? As for readers, they still love the printed word, and indeed in a world where an increasing amount of communication takes place electronically, physical copies of magazines and newspapers carry a particular emphasis and authority.

Lord Heseltine, formerly the MP Michael Heseltine, is founder of Haymarket Publishing. In a feature article in The Daily Telegraph of October 25 2007 he was dismissive of commentators who say that print will soon be overwhelmed by the web.

'Wireless didn't destroy the printed word,' he said. 'Television didn't destroy the printed word. I don't think the worldwide web will either.'

Da Vinci's own articles section gives examples of the types of articles we publish under our own names.

Leonardo Feet
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