Da Vinci Public Relations - a busy year so far!

· we are running an ambitious high-profile campaign for one of London's leading 'high-end' (i.e. luxury) party caterers. Our strategy here is to profile the managing director - who had a track record in showbusiness before heading the catering company - and his clever, flamboyant, stylish attitude toward parties.

Our latest project for this client is a ghost-written article that looks at the enormous challenge of mounting a high-profile party at the kind of prestigious London venue that are marketed by the marketing organisation Unique Venues of London. [Full details of this client and a reference are available on request.]

· we are working with one of the largest telecoms organisations in Britain to write incisive, engaging, marketing collateral for them, including case studies about major consulting mandates they have undertaken for some of the UK's best-known public sector and private sector organisations. [Full details of client and a reference are available on request.]

· having just completed a successful campaign for the highly innovative training and development company, hersh guy, on promoting its work in the fascinating and important area of Archetype Analysis and the implications for professional and leisure life, we are now working on a campaign for the personal development organisation Go Beyond. This campaign, which resulted from a referral by hersh guy, involves promoting Go Beyond's team-building expertise.

· Da Vinci principal James Essinger has also just finished ghost-writing a historical novel for a London-based movie director.

· as well as heading Da Vinci's public relations campaigns, James Essinger - who has been working in public relations since 1984 - is also developing his literary career in his spare time. As well as authoring more than 25 business books (some with his colleague Helen Wylie) James has in recent years published two mass-market non-fiction books, Jacquard's Web (Oxford University Press, 2004; paperback 2007) and Spellbound (Robson Books, 2006; also published in the United States by Random House, 2007). He has recently completed a novel, The Pirate Queen of Manchester Square, that speculates how a computer revolution might have come about in Britain. He has also nearly finished an edit of his teenage thriller Cantia, which he has placed with Russell Galen in New York.
22 July 2008