What we offer travel companies

Examples of the types of activities we regularly undertake for our travel clients include the following:

Overall campaign management - We run the entire campaign for you, ensuring that every aspect of the campaign is attended to and energy is directed at the right time and to the right effect.

News stories - an essential element of our work as a travel PR consultancy is researching, writing and distributing press releases to the travel trade and the consumer press. These press releases will obviously be tailored to the particular needs of the media that receive them. Travel trade media releases, for example, need to embody an acute understanding of what motivates travel agents and what their own agenda is. Press releases for the consumer press on the other hand, must show a similar awareness of what is likely to motivate consumers. Generally, the news stories we put out on behalf of clients in the travel industry to the consumer press relate to new price deals, new developments in existing offers, last-minute discounts, new types of package, destination information and so on. For the travel trade press, we typically put our stories about new offers and our clients' viewpoints on key trends in the travel industry.

Travel trade press - We maintain regular contact with all of the most crucial and influential travel trade journalists. We keep constantly up-to-date with what features and special issues they are planning. By being aware of what is on the horizon, we maximise opportunities for our clients to appear in trade features and articles relevant to their business.

Full-length articles - at Da Vinci we pride ourselves on our excellent writing skills. As well as writing full-length articles under our own names in the travel and other industry press, we have outstanding track record for placing full-length `ghost-written' articles in our clients' media of choice. These articles are written by Da Vinci, using our clients' views and thought content, and published under the client's by-line with accompanying contact details. We have found this to be an excellent way of getting a client's message across, and creating that all-important differentiation of their offering and company.

Syndicated articles - Another vital tool in our PR armoury for clients is the syndicated article. These are articles again, ghost-written by Da Vinci and published under the client's by-line with contact details. We distribute to non-competing regional newspapers and magazines around the country, thereby achieving an effective blanket coverage of the client's message and maximising their profile among target audiences.

Press trips - Of course, persuading journalists to come on an all-expenses paid trip to a pleasant holiday destination is not a particularly arduous task. The skill comes with identifying which opportunities will reap the greatest rewards and result in the greatest revenue. Da Vinci is expert at strategically identifying press events that will result in the most effective and impactful coverage.

Broadcast media - we maintain regular contact with television and radio journalists and invite them to film or record programmes about our clients where appropriate.

Online media - we achieve regular coverage for our clients with on-line travel portals and other relevant and high-traffic travel websites.

Surveys and Competitions - We are skilled at devising and carrying out major national surveys and competitions on behalf of our clients. Both of these tools are excellent ways of achieving widespread publicity in the full range of media from national newspapers to consumer glossies and trade press.

These are just some of the ways in which Da Vinci can make a major impact on a travel firm's bottom line. Ultimately, we believe that carried out with thought and care, travel PR can dramatically boost a travel company's success. This is what Da Vinci Public Relations strives to do.

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	What we offer travel companies Examples of the types of activities we regularly undertake for our travel clients include the following: Overall campaign management - We run the entire campaign for you, ensuring that every aspect of the campaign is attended to and energy is directed at the right time and to the right effect. News stories - an essential element of our work as a travel PR consultancy is researching, writing and distributing press releases to the travel trade and the consumer press. These press releases will obviously be tailored to the particular needs of the media that receive them. Travel trade media releases, for example, need to embody an acute understanding of what motivates travel agents and what their own agenda is. Press releases for the consumer press on the other hand, must show a similar awareness of what is likely to motivate consumers. Generally, the news stories we put out on behalf of clients in the travel industry to the consumer press relate to new price deals, new developments in existing offers, last-minute discounts, new types of package, destination information and so on. For the travel trade press, we typically put our stories about new offers and our clients' viewpoints on key trends in the travel industry. Travel trade press - We maintain regular contact with all of the most crucial and influential travel trade journalists. We keep constantly up-to-date with what features and special issues they are planning. By being aware of what is on the horizon, we maximise opportunities for our clients to appear in trade features and articles relevant to their business. Full-length articles - at Da Vinci we pride ourselves on our excellent writing skills. As well as writing full-length articles under our own names in the travel and other industry press, we have outstanding track record for placing full-length `ghost-written' articles in our clients' media of choice. These articles are written by Da Vinci, using our clients' views and thought content, and published under the client's by-line with accompanying contact details. We have found this to be an excellent way of getting a client's message across, and creating that all-important differentiation of their offering and company. Syndicated articles - Another vital tool in our PR armoury for clients is the syndicated article. These are articles again, ghost-written by Da Vinci and published under the client's by-line with contact details. We distribute to non-competing regional newspapers and magazines around the country, thereby achieving an effective blanket coverage of the client's message and maximising their profile among target audiences. Press trips - Of course, persuading journalists to come on an all-expenses paid trip to a pleasant holiday destination is not a particularly arduous task. The skill comes with identifying which opportunities will reap the greatest rewards and result in the greatest revenue. Da Vinci is expert at strategically identifying press events that will result in the most effective and impactful coverage. Broadcast media - we maintain regular contact with television and radio journalists and invite them to film or record programmes about our clients where appropriate. Online media - we achieve regular coverage for our clients with on-line travel portals and other relevant and high-traffic travel websites. Surveys and Competitions - We are skilled at devising and carrying out major national surveys and competitions on behalf of our clients. Both of these tools are excellent ways of achieving widespread publicity in the full range of media from national newspapers to consumer glossies and trade press. These are just some of the ways in which Da Vinci can make a major impact on a travel firm's bottom line. Ultimately, we believe that carried out with thought and care, travel PR can dramatically boost a travel company's success. This is what Da Vinci Public Relations strives to do.
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